It’s been said “A Picture is Worth a Thousand Words.” If that’s true, then how much is a Video worth? Beyond the fact that people like to watch videos and prefer them to read sometimes.
It is also more effective for a prospect to hear and see your message communicated in multi-media videos than to simply read plain text.
In truth, many people these days are too busy to read huge chunks of text on a website, and even when they do read, they skim, often missing some of the most important points you wanted to get across.

In fact, you’re probably skimming this page right now. . . aren’t you?

It’s ok; we all do it.

“With a video, however, your audience will hear every word and see every image, and your message becomes much easier to understand and digest, especially to someone without a lot of time and patience.”

Having a video on YouTube which is embedded on your website can help you rank higher in Search Engine results.

“In fact, a webpage with a video embedded on it is 50 times more likely to rank on Google’s First Page than a webpage without a video.”

Videos are also incredibly easy to share on Social Media, increasing the odds that your message could “go viral”!

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There are a ton of different video types out there. Video marketers will likely create new ones. It can be a lot to process.

Use your objectives to narrow the field, and immediately toss out any video types that definitely won’t help you meet your goals.

Before you actually get into the act of recording your video, write out a plan for your video. Create a script. Plan out the scenes. Decide who’s going to star in the video.

The goal of marketing really is to create long-term relationships built on trust with your consumers. Trust is the foundation of most quality marketing campaigns, and video marketing can create trustworthy connections in ways other content formats can’t.
Video is an incredibly powerful form of content in the way it is able to evoke emotions online unlike any other medium. Video allows you to use things like tone of voice, facial expressions, and emotional music to your advantage. You just can’t do that with a blog post or infographic.
Your audience may not immediately respond to an emotionally impactful video, but they will likely remember it in subconscious ways and think of your video when the product or service becomes more relevant to their needs.